I attended “New Ways Of Selling” WCBS News Radio 880  Small Business Breakfast in Parsippany NJ. My  assignment was to check out the social media buzz in the business world. But my real excitement was to interact with radio personality Joe Connolly. He really enjoys the business breakfast and his energy was infectious!

Joe Connolly, Business Reporter of The Wall Street Journal & WCBS-AM, hosted the business breakfast that was attended by over 300 participants. Offering their expertise were four panelists: Steve Kalafer, Chairman of Flemington Car and Truck Country; Deborah Smith, Business Owner and Social Media Consultant; Doug Cinella, Professional Baseball Instruction; Christopher Zane, Owner of Zane’s Cycles.

The program successfully presented ways for small businesses to expand and thrive. Topics included using Social Media outlets and the importance of having a website with a Video Commercial offering a sight, sound and motion experience for the internet costumer. And of course, just as important for achieving a successful business are the traditional commitments to integrity and consistency.